A trademark can be easily transferred from one approved person to another. If a person needs to move his/her trademark or wishes to alter the ownership of the trademark, then a Trademark Assignment can be done easily. Trademarks can be transferred permanently or for a limited period of time. In all situations, a proper document should be signed to prevent any more legal problems. You have the right to grant a trademark that is licensed or unregistered. In those instances, you ought to apply to the registrar. When a trademark assignment is done, there is a change in the ownership of the registered brand.

• Already existing brand name: The assignee has the benefit of working with a brand name that is pre- established. For the assignee, the time, efforts and investment to build market equity are saved.
• Growth of business: Licensing helps in the expansion of assignor’s business as more vendors enter to contribute in brand building. With the joint efforts of the assignor and the assignee, the brand equity would propel.
• Assignment agreement is the valid evidence: In the event of any conflict pertaining to a trade mark, it will be easy to determine the legal rights of the assignee by a trade mark assignment arrangement. By checking the authenticity of all the provisions referred to in the arrangement and reporting the assignment in the Trade Marks Article, the Registry guarantees that all the checks are in order.